Gloucester Resource Council

Gloucester to Unveil New “LOVE” Sign

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May be an image of outdoors and text that says 'OLOVOBASTER COUNTY PAMR RECREATIO A YOU ARE INVITED! As we Officially Cut the Ribbon at the New "LOVE" Gloucester Sign WEDNESDAY, JULY 21ST AT 11:30 A.M. WHITLEY'S PEANUT FACTORY 1977 GEORGE WASHINGTON MEMORIAL HIGHWAY GLOUCESTER POINT, VIRGINIA'

Gloucester’s Parks, Recreation & Tourism Department is set to formally unveil the County’s new “LOVE” sign with a ribbon cutting scheduled for Wednesday, July 21 at 11:30 a.m. The sign is located beside Whitley’s Peanut Factory at Gloucester Point, which also happens to be the location of Gloucester’s Tourist Information Center.

The new sign is part of the “WanderLove” campaign, which is being used by the Virginia Tourism Commission, to promote road trips throughout Virginia as a way to re-enter travel as the COVID-19 pandemic subsides.

The Gloucester “LOVE” sign is specifically designed to promote the County’s Tourism slogan, “For History, For Beauty, For Fun.”

The “L” on the sign represents a Guinea boot depicting Gloucester’s historic waterman culture as well as ties to the Chesapeake Bay and the sea life found there. The “O” is a daffodil, showcasing Gloucester’s daffodil industry and iconic Daffodil Festival. The “V” depicts two kayaks representing the County’s blueways and all the avenues residents and visitors can take to get out and enjoy the nearby waterways. Finally, the “E” represents red brick with Gloucester County’s founding date, 1651, depicting the County’s rich history and historic court circle.

“We hope this sign can be a special place for visitors and the community alike to take a picture or simply enjoy a fun representation of all the reasons we love Gloucester County,” said Brooke Corley, Gloucester’s Tourism Coordinator.

Several special guests are expected to take part in the ribbon cutting ceremony, including Katey Legg, Gloucester’s Parks, Recreation & Tourism Department; Todd Smith, president of Whitley’s Peanut Factory, and Jeff Green, president of SignMedia, the company that manufactured the sign. The public is welcome to attend.

For more information about the new sign, or for other tourism initiatives in Gloucester County, visit https://www.gloucesterva.info/629/Visit-Gloucester, or call 804-693-0014.

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